In the field, the phone rings exactly when you can't pick it up. Cercanía, Databilidad's customer-support software, was built for that: to handle calls, emails and WhatsApp messages automatically with highly capable artificial-intelligence agents.
It's not a shared inbox or a template of canned replies. Cercanía understands what the customer is asking, answers on the same channel and logs every contact, so no important query gets lost in the middle of the workday.
Answering without being there A distributor asking about a batch, a consumer wanting to know whether a product contains an allergen, an incident that needs follow-up: Cercanía handles all of it at any hour and escalates to the team only when a person is actually needed.
The result is support that doesn't depend on someone watching their phone. The producer gets hours back and the customer gets an answer when they need it.
Good support no longer means always being available: it means having someone answer for you, and answer well.
Connected to what you already show Cercanía speaks the same language as the rest of the platform. When a consumer asks about something that's already on the Origen Visible page, the AI can lean on that published information to answer consistently.
That way, transparency doesn't stop at the page: it carries on into the conversation. What you show and what you answer tell the same story, with no contradictions between channels.
